A Facelift to the Rebecca Ellison Photography Brand - Marketing
As you probably noticed if you've ever been to my site or my blog before, things look a tad different this morning than before. That's because I got smart and invested in an amazing designer to help me rebrand! And today, I am launching my new brand!
It was a really interesting experience and I only wish I had done it sooner. I was self branded before. Translate that to hours in Photoshop staring at a screen at 3am trying to come up with a brand worthy design, when I should have looked deeply into what my strengths are and realized that making something out of nothing is not one of them.
I am a creative person. I strive to understand and see everything in a creative way. I am also a very visual person. Which fits well that I love the craft of photography and all the aspects of it. You see, I have the type of creative brain that can take something that is already there and make it better. I can make it beautiful when others just see a normal scene. This is why I am a good photographer. I can walk in somewhere, and know just how to showcase that person place or thing to show it in it's best light. I can enhance what I see in front of me quite well.
But I am not the type that can create from scratch. You hand me a piece of paper and a pen, and I will draw you the same basic view of a one story house that my best friend taught me how to draw back in 6th grade. And sadly, that one story house I can draw still looks as good as it did when I learned in 6th grade. Or you'll get a super basic stick figure that may or may not look like a person. No promises.
Creating from scratch isn't my strong suit. Just like I know talking without making an a** out of myself is not my strong suit. :)I'm okay with that.
[pullquote align="right"]Creating from scratch isn't my strong suit. Just like I know talking without making an a** out of myself is not my strong suit. :)I'm okay with that.[/pullquote]
But just like I keep talking even when I'm making no sense, I still decided years ago, when the bank strings were a bit tighter and business was a bit slower that I could create from scratch my own branding and logo for my business and it would be fine.
While I do love design and can recognize good design from afar, I have to admit, I've been less than in love with my design skills (surprise surprise) for what has been my logo and branding for the past 8 years. And I knew that had to change.
[pullquote]By designing my own logo and branding, I had done what I caution my clients against. And that is to go cheap when I truly should have hired a professional. I realized now was the time to turn that mistake around.[/pullquote]
By designing my own logo and branding, I had done what I caution my clients against. And that is to go cheap when I truly should have hired a professional. I realized now was the time to turn that mistake around.
Through some recommendations from friends, I met up with Travis from Mindbogl Design to chat about a new logo for my business.
We met in a Starbucks and I found myself surprisingly nervous as I held my iced latte in hand. Fiddling with the paper wrapper of my straw, I tried to explain who I am and why I am different. Tried to put into words my quirky nature. My ability to completely mess up the English language, always at the worst timing, and why that's endearing (or so I tell myself)... And the reason why people choose me out of the ever rising sea of photographers out there.
Travis listened and laughed and typed some notes on his computer. We chatted about how I love Oreos, and am not ashamed. And how I like injecting little funny sayings into my marketing. I was surprisingly nervous when showing him my current logo and marketing, my hands kept going back to the shredded straw wrapper. Anything to keep me from rambling and saying something stupid... well, saying alot of stupid things at least.
By the end of the meeting, Travis had somehow pulled out the nuggets of my brand through all my nervous ramblings. He could build a picture of just what my logo could look like, and how we could even bring in the quirky Oreo aspect.
[pullquote align="right"]By the end of the meeting, Travis had somehow pulled out the nuggets of my brand through all my nervous ramblings. He could build a picture of just what my logo could look like, and how we could even bring in the quirky Oreo aspect.[/pullquote]
In 5 minutes he had convinced me of how great it would be for a full rebrand vs just a simple logo. As how can you really add a different logo to old branding and expect it to all look in sync. It just doesn't work. It's the same reason I don't let clients add in their friends photos to their wedding album. It isn't cohesive and it makes for a lesser experience, so I just don't allow it.
Well, a couple months later, I am here to launch my new brand, my new logo and my new site!
And I'm in love. The look, the feel, the experience of my brand now fits with my business in the first time in a long time and I no longer have to tear apart a straw wrapper in nervousness while talking about my brand.
Thank you Travis, for helping me create a more complete experience for my clients. And if you, dear reader, are in need of some amazing design work, look no further as Travis can make magic happen... straight out of thin air!
Just come on over and check him out : Mindbogl Design
Just check out the beautiful business cards and wedding brochure he designed. Then I took the pieces of what he created and revamped my website to match.