Brand Strategy
READY TO CREATE A DREAM CLIENT ATTRACTION MACHINE?
Double Stuffed
Then you are in the right place!
Branding is the foundation of your business identity.
Effective strategy creates an emotional connection with your audience, builds trust, and sets you apart from competitors.
Branding is the strategic process of creating and shaping your business's personality, values, and perception in the minds of your target audience. It goes beyond just a logo or visual elements; it's about crafting a unique and memorable experience for your customers.
So, while marketing is how people find out about your offer, your strategy is what makes them choose you among the options. If you struggle getting chosen, it comes back to your branding. Let's fix that.
Remember
This offer covers every essential element of making your brand remarkable. Get ready to take your business to new heights.
You ready for this?
Step 1:
Define a Clear Brand Foundation
Your brand needs a solid foundation to thrive. We'll work together to
By defining your brand's core values, mission, and unique selling points, we'll create a strong foundation that will guide your brand strategy and resonate with your target audience.
- articulate what your business stands for
- what sets you apart from the competition
- and define what matters most to you.
Step 2:
Define Your Ideal Client
We'll dive deep into understanding your target audience, their desires, pain points, and motivations. By pinpointing your ideal client and understanding their actual desires, you'll finally start to see why your current messaging is missing the mark... and why nothing is really working yet. When done right, this process gains invaluable insights that will guide your brand strategy and ensure you're speaking directly to those who resonate with your offerings in a way they actually want to listen to you.
Step 3:
Sharpen Your Messaging
Crafting a compelling message is key to connecting with your audience. We'll work together to refine your brand voice and develop a clear, concise, and impactful message that shares your personality. People will start telling you that your writing sounds like YOU! And creating content and messaging for your business will stop feeling like you are an imposter.
Step 4:
Align Your Visuals
Visuals play a crucial role in brand perception. You will finally understand the psychology behind the colors of your brand. And how you can alter how someone is feeling about working with you just by your color choice. We'll make sure your font choice, design aesthetic and all is built to not only reflect what you love... but attract your clients at the same time (DOUBLE STUFF WIN!!)
Once we are done, you can stop fretting that your "brand" is off and wanting to completely rebrand every 18 months 🧐. Because your brand choices are now intentional and strategic.
Step 5:
Build Your Brand Story
Every great brand has a story. We'll help you uncover and bring to life the authentic story behind your business, one that engages your audience and builds an emotional connection. Your brand story is a powerful tool that sets you apart from the competition and makes you more human and relatable!
Step 6:
Craft a Killer Content Strategy
Let's be real. Content is a major part of attracting clients. Especially if you are running an online service biz. Your content is the backbone of your brand communication. We'll develop a content strategy that aligns with your brand voice, engages your dream client and drives meaningful engagement. From blog posts and social media content to email campaigns and beyond, your content will be strategic, compelling, and purposeful. And you'll finally understand why you are creating what you are creating!
they are good alone, but together is where the magic happens
Your brand and your marketing go together like
Oreos & Milk
Double Stuffed
The Brand Strategy package is designed to make you stand out, attract your ideal clients, and help you achieve your business goals.
"Working with Becca was absolutely what I needed to reimagine my brand and build the confidence to relaunch my business. She is the branding coach every entrepreneur needs"
Vanessa- Shaman & Interior Designer
What they say
What they say
Becca has been a lifesaver in getting my biz brain to focus on the things that are important. I now have a plan to move forward to scale to the next level!
Amy - Pinterest manager
Becca helped me create a road map with actionable steps to serve my ideal client!
Nikki- Blogger and digital download biz
What they say
So... what do you say? Are you in?
This Experience Includes:
Bonus Time!
If you're feeling like I just opened up your brain and shared all the frustrations of your business with you... then this is a service that you need my friend. But you need the nuts and bolts of the offer too?
This package is a done with you kind of thing. It's guided process to define your position in the market and make you memorable.
We'll be hanging together for 6 strategy calls where we meet for 90 minutes. And you get to work implementing in the in between.
• 6 1:1 Brand Strategy Sessions with Becca
• Continual coaching available through Voxer
• Clarity in all 6 major steps of the brand process
• A brand and messaging guide to use through all of your marketing efforts
• one offer message mapped out
A Custom Built Photography Plan worth $300
A Brand Audit worth $300
• 6 1:1 Brand Strategy Sessions with Becca
• CONTINUAL COACHING AVAILABLE THROUGH VOXER
• CLARITY IN ALL 6 MAJOR STEPS OF THE BRAND PROCESS
• A BRAND AND MESSAGING GUIDE TO USE THROUGH ALL OF YOUR MARKETING EFFORTS
• ONE OFFER MESSAGE MAPPED OUT
This application process ensures i know I can help you before we even begin!
The investment is $3500
I'm ready to apply!
And yes, you can pay in payments!
after applying, if we are good fit, I'll message you about a discovery call to take the next steps.
as seen in
10 years ago, I was a photographer drowning in ill-fitting clients who only cared about getting the lowest price. It was exhausting.
Until I learned the value of building a unique personal brand to grab the attention of the kind of clients I truly loved working with. It completely transformed my business and suddenly, I was swimming in dream clients.
Woot woot!
Now I’m a branding coach + strategist who helps online service-based businesses like yours intentionally craft your brand so you can build a profitable business with kick-ass clients (without it taking over your life).
Together, we’ll strategize exactly how to position your business in your market to attract a steady stream of dream clients. After working with me, you’ll know what to talk about, why you’re talking about it, and how to create content that drives customers to your door.
I used to be exactly where you are right now
Together, we’ll chart a path straight to the business of your dreams.